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Braley Care Homes 6192 US 60 Hurricane, WV 25526
At Braley Care Homes, every day is filled with meaningful moments, engaging activities, and compassionate care. Our video collection offers a glimpse into the vibrant community we've built—where residents enjoy holiday celebrations, participate in enriching activities, and share their unique stories. Explore these videos to see how we create a warm, welcoming environment where seniors feel at home, supported, and celebrated.
At Braley Care Homes, every day is filled with meaningful moments, engaging activities, and compassionate care. Our video collection offers a glimpse into the vibrant community we've built—where residents enjoy holiday celebrations, participate in enriching activities, and share their unique stories. Explore these videos to see how we create a warm, welcoming environment where seniors feel at home, supported, and celebrated.

I have only great memories of the great care my husband received. Never heard an unkind word to anyone there. This care home facility is wonderful. Thank you, Mr. Braley, for all you do and your staff. God's blessing continue to be with you all.
Brenda B. L.

I’ve worked there and I’ve seen how the residents are treated. Staff love their jobs and you can tell. Owner is great with residents too. They do a wide variety of activities and even a pet dog.
Samantha G.

I have only great memories of the great care my husband received. Never heard an unkind word to anyone there. This care home facility is wonderful. Thank you, Mr. Braley, for all you do and your staff. God's blessing continue to be with you all.
Brenda B. L.

I’ve worked there and I’ve seen how the residents are treated. Staff love their jobs and you can tell. Owner is great with residents too. They do a wide variety of activities and even a pet dog.
Samantha G.

Absolutely the best care home in the valley for your loved one with dementia.
Leah S. K.

Residents and workers are great. What you see is what you get. Thanks, BCH!
Nola H.

Absolutely the best care home in the valley for your loved one with dementia.
Leah S. K.

Residents and workers are great. What you see is what you get. Thanks, BCH!
Nola H.
Caring Is Our Business

Many families face a difficult choice when a loved one shows signs of dementia or develops medical needs that require residential care. This article explains the key differences between memory care and skilled nursing facilities in West Virginia, helping readers identify which setting best matches cognitive needs, medical complexity, safety priorities, daily routines, and cost considerations. You will learn what memory care does for people with Alzheimer's and other dementias, how skilled nursing supports medically complex and post-acute patients, and practical signs that indicate when to choose one type of care over the other. The guide also compares costs, outlines payment and planning options, and points to related senior care alternatives in West Virginia. Finally, we highlight how a specialized standalone memory care provider in Hurricane, West Virginia, fits these distinctions and how families can arrange free assessments and tours to evaluate local options.
Memory care is specialized residential care focused on people with Alzheimer's disease and other forms of dementia, providing structured routines, behavioral supports, and environmental design that reduce confusion and improve daily safety. The purpose is to preserve dignity, maintain function, and manage dementia-related behaviors through trained staff, individualized programming, and a secure physical layout. In West Virginia, standalone memory care facilities emphasize a smaller household model and consistent staffing to reduce transitions and stress for residents. Understanding this focused approach helps families compare it to other long-term care options and decide which environment will best support a loved one's cognitive and functional needs.
Memory care primarily serves residents with Alzheimer's disease, vascular dementia, Lewy body dementia, and mixed dementias who need daily support with memory, orientation, and activities of daily living (ADLs). Staff in memory care settings are trained to manage wandering risk, sundowning, and behavioral changes through routine, cues, and individualized behavior plans. These facilities typically support dressing, bathing, medication prompts, and eating assistance while adapting interventions to a person's cognitive profile. Families should view memory care as the setting designed to address persistent cognitive decline that directly threatens safety and independence.
A home-like environment in memory care reduces anxiety and supports familiarity by using smaller household units, personalized rooms, and consistent daily schedules that reinforce memory cues. Designers choose familiar furnishings, clear sightlines, and color-contrasted cues to help residents navigate spaces independently and preserve dignity. Staff emphasize relational care—knowing personal histories and routines—to maintain continuity and reduce agitation. This design and staffing approach contrasts with larger institutional layouts and is intended to sustain meaningful relationships and predictable rhythms of daily life.
Memory care programs center on cognitive stimulation, meaningful engagement, and behavior management tailored to each resident's abilities and interests. Typical offerings include reminiscence activities, music-based sessions, sensory programs, simple group tasks, and structured social interaction to sustain cognition and mood. Care teams coordinate medication management and behavioral interventions to reduce distress and maintain participation in daily life. Below is a short list of common activity and service categories families encounter in memory care:
Social and cognitive stimulation groups that support memory and engagement.
Purposeful life-skills activities that preserve routine and familiarity.
Behavior management plans coordinated with medication review and caregiver input.
These services aim to reduce agitation, maintain social connection, and slow functional decline while maximizing safety and comfort for residents.
Memory Care Reduces Nursing Home Admissions for Dementia Patients
memory care reduces nursing home admissions among assisted‐living residents with dementia Memory care reduces nursing home admissions among assisted‐living residents with dementia, W Zhang, 2022

Safety in memory care is achieved through architectural features and programmatic protocols that prevent elopement and reduce injury risk, combined with staff training in dementia care. Facilities use locked perimeter systems, secured outdoor courtyards, clear wayfinding, and supervised outdoor access to allow safe movement while preventing wandering-related harms. Staff follow monitoring routines, individualized risk assessments, and emergency response plans that address common dementia-related events. Together, environmental and procedural measures create a predictable, secure daily setting that mitigates the most common safety threats for people with memory impairment.

Skilled nursing facilities (SNFs) provide medically oriented, licensed nursing and rehabilitative care for people with acute or chronic medical needs that require clinical oversight. The defining characteristic is access to licensed nurses and therapy services—physical, occupational, and speech therapy—delivered under clinical protocols for wound care, IV therapy, medication management, and post-operative recovery. SNFs prioritize medical stability, rehabilitation progress, and clinical monitoring over dementia-specific programming, and they often serve as post-acute transitions from hospitals or as long-term homes for people with complex health conditions. Understanding this clinical focus helps families weigh whether a loved one's needs are primarily medical or cognitive.
Skilled nursing facilities offer a range of clinical services including skilled nursing assessments, wound care, IV medication administration, insulin management, and coordinated therapy plans for mobility and function. Rehabilitation teams design targeted PT/OT/ST programs to restore strength, balance, and ADL independence following surgery, stroke, or injury. SNFs maintain medical documentation, physician oversight, and daily nursing assessments to manage chronic conditions and acute medical needs. Families should see SNFs as places where clinical recovery and ongoing medical management are the central goals.
SNFs typically feature clinical spaces, therapy gyms, and higher proportions of licensed nurses and therapists to support medical care and rehabilitation goals. Staff credentials often include registered nurses (RNs), licensed practical nurses (LPNs), certified nursing assistants (CNAs), and licensed therapists who work in shifts to provide 24-hour clinical coverage. The environment balances patient rooms with therapy areas and medical equipment, which can feel more clinical than a household-style memory care setting. Families evaluating facilities should ask about staff training, shift coverage, and how clinical care is coordinated with daily routines.
Individuals who need skilled nursing are those with complex medical conditions, recent surgery, advanced mobility limitations, or long-term wound and medication management needs that cannot be safely managed at home. Typical scenarios include post-acute rehabilitation after hospitalization, intensive therapy to regain function, or chronic medical supervision for conditions like advanced heart disease or respiratory care needs. When daily skilled nursing interventions or frequent therapy sessions are essential for safety and recovery, a skilled nursing facility is often the appropriate choice.
At their core, the difference between memory care and skilled nursing is mission: memory care specializes in dementia-focused supports—behavioral strategies, routine, and secure environments—while skilled nursing centers on medically intensive care and rehabilitation. That distinction shapes staffing, environment, daily schedules, and safety priorities, producing different resident experiences and clinical emphases. Below is an immediately scannable comparison to summarize the most relevant points for families deciding between these options.
Care SettingPrimary FocusTypical StaffingEnvironmentSafety & DesignMemory CareCognitive support, behavior managementCare staff trained in dementia, activity specialistsSmall household model, familiar furnishings24-hour locked entry, secure courtyard, wandering protocolsSkilled NursingMedical/rehabilitative careLicensed nurses, therapists, clinical providersClinical layout, therapy gym, medical equipmentClinical monitoring, emergency medical response systemsAssisted-Living Memory Units (hybrid)Lifestyle supports with memory programsMix of caregivers and licensed nursing oversight (varies)Combination of social spaces and locked memory wingVaries by facility; may include secure zones
Memory care prioritizes behavioral and cognitive supports—structured routines, individualized activities, and specialized staff responses to dementia-related behaviors—while skilled nursing focuses on clinical stabilization, wound care, and rehabilitative progress. Residents in memory care often need constant supervision for cognitive safety, whereas SNF residents require frequent medical interventions and therapy sessions to achieve clinical goals. Understanding which domain—cognitive or medical—is the primary driver of need helps families choose the most appropriate care setting. This framing naturally leads to questions about training and environment differences.
Training in memory care emphasizes dementia-specific approaches: de-escalation, reminiscence techniques, and consistent caregiving to reduce disorientation, while training in SNFs centers on clinical competencies, medication administration, and therapy protocols. Environmentally, memory care favors smaller, predictable spaces with secure outdoor courtyards and familiar décor; SNFs incorporate therapy gyms, medical supply rooms, and clinical monitoring stations. These distinctions shape daily interactions and influence whether a resident feels supported socially or clinically, which is a practical consideration during visits and tours.
Daily life in memory care follows routine-driven, calming activities designed to reduce stress and preserve function—regular meals, cue-based tasks, music and sensory sessions, and short group activities. In contrast, skilled nursing schedules revolve around therapy appointments, clinical monitoring, and medical treatments alongside personal care. Memory care days emphasize engagement and familiarity; SNF days emphasize rehabilitation milestones and medical progress. Families should observe a day-in-the-life during tours to see which rhythm best supports their loved one's well-being.
Memory care safety centers on preventing elopement and reducing confusion through locked perimeters, secured courtyards, and staff protocols for wandering risk, while skilled nursing emphasizes clinical monitoring, rapid medical response, and equipment safety. Memory care designs reduce triggers and support autonomy within secure boundaries; SNFs deploy clinical alarms, nurse call systems, and on-site therapy equipment to manage medical events. Both approaches aim to keep residents safe, but the nature of the risks they prioritize differs based on cognitive versus medical vulnerability.
Choosing between memory care and skilled nursing depends on observable signs of cognitive decline versus medical complexity, the level and type of supervision required, and the resident's rehabilitative versus behavioral needs. Families should use clear decision rules—safety risks from memory loss point toward memory care; intensive medical or therapy needs point toward skilled nursing. A structured assessment and a facility tour are crucial next steps because they reveal daily routines, staff interactions, and the match between resident needs and services. Free assessments and tours can make this evaluation concrete and manageable for families.
Signs pointing to memory care include frequent wandering, inability to perform ADLs safely, persistent disorientation or sundowning that increases fall or elopement risk, and behavior changes that require dementia-focused interventions. When memory loss directly compromises safety or social function despite in-home supports, a memory-care setting with secure design and behavior-trained staff is often appropriate. Look for patterns of escalating confusion, unsafe meal or bathing behaviors, and strained caregiving capacity as red flags. These indicators lead families to prioritize environments that minimize risk through design and specialized caregiving.
Skilled nursing is appropriate when medical needs require daily skilled interventions—such as IV therapy, complex wound care, intensive rehabilitation, or frequent clinical assessments—that cannot be safely managed at home or in non-clinical residential settings. Examples include post-operative recovery requiring daily physical therapy, management of unstable chronic conditions needing skilled nursing, or significant mobility loss after an acute event. When medical stability, therapy frequency, and clinical oversight are primary needs, SNFs offer the structured clinical resources to address those requirements effectively.
Families can assess fit by preparing medical and behavioral histories, observing mealtimes and activities, asking about staff training and turnover, and requesting written care plans that show how the facility will handle typical and emergency scenarios. A practical visit checklist includes noting staff-resident interactions, cleanliness, noise levels, the layout for safe movement, and how personalized care plans are created and updated. Requesting references from clinicians and confirming whether the facility offers individualized cognitive or clinical plans helps align expectations. These evaluation steps set the stage for arranging an in-depth assessment.
Free assessments and tours clarify care needs by combining clinical evaluations (medical, cognitive, and functional) with a real-world observation of the environment and staff approach. An assessment typically reviews medications, mobility, ADLs, and behavior patterns to recommend the appropriate level of care, while a tour lets families witness daily life and engage staff with specific questions. Facilities that offer complimentary assessments create a low-friction path for families to explore placement options and obtain written recommendations. Braley Care Homes, for example, provides free assessments and tours to help families determine fit for standalone memory care in Hurricane, West Virginia.
Costs vary by level of care, services included, and local market conditions, but the primary cost drivers are staffing intensity, clinical services, room type, and specialized programming. Memory care often charges a room rate plus a dementia-care fee to cover specialized staff training and programming, while skilled nursing rates reflect higher clinical staffing and therapy intensity. Insurance coverage differs—Medicare may cover short-term SNF stays after hospitalization, whereas memory care is usually private pay unless Medicaid waivers or programs apply. Families should compare typical ranges and ask facilities for facility-specific pricing during a free assessment or tour.
Cost ComponentTypical Impact on Price (WV)NotesBase room & boardMajor driver for both settingsSemi-private vs private rooms affect costSpecialized dementia programmingRaises memory care rates modestlyCovers activities and trained staffLicensed nursing & therapy servicesRaises SNF rates significantlyFrequent therapy and clinical care increases costSecurity and design featuresAdds to memory care operational costsSecured courtyards and staffing for supervision
This table shows that therapy and clinical intensity most strongly increase SNF costs, while specialized programming and secure design modestly increase memory care rates. Families can request a free assessment or tour to get facility-specific pricing information and placement options.
State averages shift over time, but generally memory care and skilled nursing can be comparable in base room rates, with skilled nursing often higher when significant therapy or daily skilled nursing is required. Memory care expenses reflect specialized staffing and programming for dementia supports, while SNF costs reflect higher clinical personnel and therapy volumes. Because local market differences matter, families should use free assessments and facility tours to obtain current pricing and to compare what services are included in published rates.
Pricing is influenced by staffing ratios, staff credentials, private-room premiums, frequency of therapy sessions, medical supplies and equipment, and the presence of specialized programming or secure outdoor spaces. Facilities with higher proportions of licensed nurses and in-house therapists typically cost more, as do those offering private rooms and advanced clinical services. For memory care, investments in specialized activity staff, secure courtyards, and dementia training increase operational costs and are reflected in fees. Understanding these factors helps families compare value against needs.
Medicare may cover short-term skilled nursing after a qualifying hospital stay but usually does not cover long-term memory care residential costs. Medicaid can cover long-term nursing-home-level care for eligible beneficiaries, and some state programs or waivers may assist with certain services—eligibility varies by individual circumstances. Long-term care insurance can offset costs if a policy covers memory care or nursing home stays, and veterans' benefits may apply for some families. Families should consult benefits specialists and use facility assessments to clarify which services might be covered.
Effective planning involves creating a care budget, listing likely payment sources (private savings, insurance, Medicaid, VA benefits), and timing transitions to avoid rushed decisions. Families should obtain written pricing during tours, compare what is included versus billed separately, and consult a financial advisor or elder-law attorney when exploring Medicaid planning or long-term care insurance claims. Starting conversations early—before a crisis—improves options and reduces stress during transitions.
Braley Care Homes is West Virginia's dedicated standalone memory care provider located in Hurricane, offering a home-like environment focused exclusively on Alzheimer's and dementia care. The facility emphasizes small, intimate residential settings instead of large institutional layouts, supporting resident dignity and consistent relationships. Leadership by owner-administrator Chris Braley, a Licensed Independent Clinical Social Worker (LICSW) with personal experience in dementia care, informs a compassionate, expert approach. Learn more about the facility. Braley Care Homes provides tailored activities, a secure design with a locked facility and secure outdoor courtyard, and offers free assessments and tours to families considering placement.
Feature (Braley Care Homes)PurposeBenefit to Resident/FamilyStandalone memory care focusSpecialized program designConcentrated expertise in Alzheimer's and dementia careHome-like household modelSmaller resident groupsPersonalized attention and stronger relationshipsLICSW leadership (owner/administrator)Clinical oversight and empathyInformed behavioral strategies and family communicationSecure outdoor courtyard & 24-hour locked facilitySafety and safe outdoor accessReduced wandering risk and safe engagement outdoorsFree assessments and toursFamily evaluation pathwayLow-barrier way to determine fit and start placement conversations
Braley Care Homes focuses exclusively on Alzheimer's and dementia memory care as a free-standing facility, which concentrates resources, training, and programming specifically on cognitive support. This specialization supports consistent caregiving models and activity design tailored to dementia-related needs rather than a mixed-population approach. Families often find that a standalone focus delivers clearer expectations about staff expertise and daily rhythm when dementia is the primary concern.
The environment at Braley Care Homes emphasizes smaller household settings, familiar furnishings, and routines that preserve dignity and support memory through predictability. The home-like design reduces institutional cues that can increase anxiety and instead fosters social connection and personalized attention. This setting helps residents maintain identity and daily rhythms, which are key to reducing agitation and improving quality of life for people with dementia.
Staff at Braley Care Homes receive dementia-specific training and operate under the clinical-minded leadership of a LICSW owner/administrator, focusing on behavioral management, communication strategies, and individualized care planning. Training areas typically include de-escalation techniques, activity adaptation, and family communication to ensure consistent, empathetic care. This expertise translates into better-managed behaviors, clearer care plans, and stronger collaboration with families.
Braley Care Homes provides tailored activities that support cognition and reduce anxiety through reminiscence work, music-based engagement, and structured daily routines, paired with robust safety features like a secure outdoor courtyard and 24-hour locked facility access. These elements enable safe, meaningful outdoor time and reduce the primary risks associated with wandering and confusion. The combination of engagement and secure design supports emotional well-being and family reassurance.
Families can contact Braley Care Homes in Hurricane, West Virginia, to request a free assessment or schedule a tour to evaluate whether the facility's specialized memory care model fits their loved one's needs. A free assessment typically reviews cognitive and functional status and outlines recommended supports, while a tour lets families observe daily life and ask specific questions about care planning. Scheduling an assessment or tour offers a practical next step for families exploring memory care placement.
Beyond standalone memory care and skilled nursing, families will encounter assisted living with memory care units, in-home care, adult day services, hospice and palliative care, and community resources that support caregivers. Each option serves different stages of need: assisted living offers lifestyle supports with optional memory wings, in-home care supports early-stage needs in familiar surroundings, and adult day care provides daytime social programming and respite. Understanding these alternatives allows families to assemble a continuum of care that adapts as needs change.
Assisted living with memory care typically blends lifestyle services—meals, housekeeping, social activities—with a memory-support wing or program, but may not match the specialization of a standalone memory care facility. Assisted living often suits residents who need moderate help with ADLs and benefit from social routines, while standalone memory care is more focused on intensive dementia supports. Families should compare staff training, security features, and program specialization when choosing between hybrid and standalone models.
In-home care services provide personal care, medication prompts, and companionship that can delay residential placement in early-stage dementia, while adult day care centers offer structured social and rehabilitative activities for daytime engagement and caregiver respite. These options can be combined—in-home care plus adult day services—to support families who want to maintain loved ones at home while receiving targeted supports. Local providers and community agencies can help families identify licensed caregivers and day programs that match needs.
Palliative and hospice care focus on comfort, symptom management, and quality of life for advanced-stage dementia when curative treatments are no longer effective. These services can be provided within residential settings or at home and often involve interdisciplinary teams that address pain, respiratory symptoms, and family support. Families should discuss goals of care early with clinicians and facility staff to ensure appropriate transitions when advanced care needs arise.
Families can access state and local resources, caregiver support groups, Alzheimer's Association local chapters, and legal or financial counseling to navigate long-term care planning and caregiver stress. These resources provide education on dementia progression, community-based services, and guidance on benefits and legal planning. Reaching out to local support networks and scheduling facility assessments can help families create a coordinated plan that matches clinical needs, safety concerns, and financial realities.
Start with a clinician-directed assessment: Obtain a written evaluation of medical and cognitive needs.
Visit multiple settings: Observe daily routines, staff interactions, and safety features in person.
Use community resources: Engage caregiver support, legal counsel, and benefits specialists to plan long-term.
When deciding between memory care and skilled nursing facilities, families should consider the primary needs of their loved one. Key factors include the level of cognitive decline versus medical complexity, the type of supervision required, and the specific services offered by each facility. Memory care focuses on behavioral support and cognitive engagement, while skilled nursing emphasizes medical care and rehabilitation. Evaluating these needs through assessments and facility tours can help families make informed decisions that align with their loved one's requirements.
Preparing for a facility tour or assessment involves gathering relevant medical and behavioral histories, creating a list of questions, and noting specific concerns about care needs. Families should observe daily routines, staff interactions, and the overall environment during the visit. It’s also helpful to ask about staff training, turnover rates, and how care plans are developed and updated. This preparation ensures families can effectively evaluate whether a facility meets their loved one's needs and expectations.
Family members play a crucial role in the care process at memory care and skilled nursing facilities. They can provide valuable insights into their loved one's preferences, history, and specific needs, which helps staff create personalized care plans. Additionally, families are encouraged to participate in care discussions, attend meetings, and engage in activities with residents. This involvement fosters a supportive environment and enhances the overall well-being of the resident, ensuring that care remains aligned with their values and preferences.
Yes, staff in memory care facilities typically undergo specialized training focused on dementia care. This training includes understanding the unique needs of residents with cognitive impairments, effective communication strategies, and behavior management techniques. Staff are often trained in de-escalation methods and how to create engaging activities that promote cognitive stimulation. This specialized training is essential for providing high-quality care and ensuring the safety and well-being of residents in memory care settings.
Visitation policies can vary by facility, but most memory care and skilled nursing facilities encourage family visits to promote social interaction and emotional support. Many facilities have flexible visiting hours, while some may implement specific guidelines to ensure resident safety and comfort. It's important for families to inquire about any restrictions, especially during health crises, and to understand how they can best engage with their loved ones during visits. Open communication with facility staff can help facilitate meaningful interactions.
Handling transitions between different types of care requires careful planning and communication. Families should regularly assess their loved one's needs and be proactive in discussing changes with care providers. When transitioning from memory care to skilled nursing, for example, families should ensure that all medical records are updated and that the new facility is equipped to handle the specific medical needs of the resident. Engaging in open dialogue with both facilities can help facilitate a smooth transition and ensure continuity of care.
Families can access various community resources to support their journey through long-term care options. Local agencies often provide caregiver support groups, educational workshops, and counseling services to help families understand dementia and care planning. Organizations like the Alzheimer's Association offer resources, including helplines and local chapters, to assist families in navigating care options. Additionally, legal and financial counseling services can help families plan for long-term care expenses and understand available benefits, ensuring they make informed decisions.

Many families face a difficult choice when a loved one shows signs of dementia or develops medical needs that require residential care. This article explains the key differences between memory care and skilled nursing facilities in West Virginia, helping readers identify which setting best matches cognitive needs, medical complexity, safety priorities, daily routines, and cost considerations. You will learn what memory care does for people with Alzheimer's and other dementias, how skilled nursing supports medically complex and post-acute patients, and practical signs that indicate when to choose one type of care over the other. The guide also compares costs, outlines payment and planning options, and points to related senior care alternatives in West Virginia. Finally, we highlight how a specialized standalone memory care provider in Hurricane, West Virginia, fits these distinctions and how families can arrange free assessments and tours to evaluate local options.
Memory care is specialized residential care focused on people with Alzheimer's disease and other forms of dementia, providing structured routines, behavioral supports, and environmental design that reduce confusion and improve daily safety. The purpose is to preserve dignity, maintain function, and manage dementia-related behaviors through trained staff, individualized programming, and a secure physical layout. In West Virginia, standalone memory care facilities emphasize a smaller household model and consistent staffing to reduce transitions and stress for residents. Understanding this focused approach helps families compare it to other long-term care options and decide which environment will best support a loved one's cognitive and functional needs.
Memory care primarily serves residents with Alzheimer's disease, vascular dementia, Lewy body dementia, and mixed dementias who need daily support with memory, orientation, and activities of daily living (ADLs). Staff in memory care settings are trained to manage wandering risk, sundowning, and behavioral changes through routine, cues, and individualized behavior plans. These facilities typically support dressing, bathing, medication prompts, and eating assistance while adapting interventions to a person's cognitive profile. Families should view memory care as the setting designed to address persistent cognitive decline that directly threatens safety and independence.
A home-like environment in memory care reduces anxiety and supports familiarity by using smaller household units, personalized rooms, and consistent daily schedules that reinforce memory cues. Designers choose familiar furnishings, clear sightlines, and color-contrasted cues to help residents navigate spaces independently and preserve dignity. Staff emphasize relational care—knowing personal histories and routines—to maintain continuity and reduce agitation. This design and staffing approach contrasts with larger institutional layouts and is intended to sustain meaningful relationships and predictable rhythms of daily life.
Memory care programs center on cognitive stimulation, meaningful engagement, and behavior management tailored to each resident's abilities and interests. Typical offerings include reminiscence activities, music-based sessions, sensory programs, simple group tasks, and structured social interaction to sustain cognition and mood. Care teams coordinate medication management and behavioral interventions to reduce distress and maintain participation in daily life. Below is a short list of common activity and service categories families encounter in memory care:
Social and cognitive stimulation groups that support memory and engagement.
Purposeful life-skills activities that preserve routine and familiarity.
Behavior management plans coordinated with medication review and caregiver input.
These services aim to reduce agitation, maintain social connection, and slow functional decline while maximizing safety and comfort for residents.
Memory Care Reduces Nursing Home Admissions for Dementia Patients
memory care reduces nursing home admissions among assisted‐living residents with dementia Memory care reduces nursing home admissions among assisted‐living residents with dementia, W Zhang, 2022

Safety in memory care is achieved through architectural features and programmatic protocols that prevent elopement and reduce injury risk, combined with staff training in dementia care. Facilities use locked perimeter systems, secured outdoor courtyards, clear wayfinding, and supervised outdoor access to allow safe movement while preventing wandering-related harms. Staff follow monitoring routines, individualized risk assessments, and emergency response plans that address common dementia-related events. Together, environmental and procedural measures create a predictable, secure daily setting that mitigates the most common safety threats for people with memory impairment.

Skilled nursing facilities (SNFs) provide medically oriented, licensed nursing and rehabilitative care for people with acute or chronic medical needs that require clinical oversight. The defining characteristic is access to licensed nurses and therapy services—physical, occupational, and speech therapy—delivered under clinical protocols for wound care, IV therapy, medication management, and post-operative recovery. SNFs prioritize medical stability, rehabilitation progress, and clinical monitoring over dementia-specific programming, and they often serve as post-acute transitions from hospitals or as long-term homes for people with complex health conditions. Understanding this clinical focus helps families weigh whether a loved one's needs are primarily medical or cognitive.
Skilled nursing facilities offer a range of clinical services including skilled nursing assessments, wound care, IV medication administration, insulin management, and coordinated therapy plans for mobility and function. Rehabilitation teams design targeted PT/OT/ST programs to restore strength, balance, and ADL independence following surgery, stroke, or injury. SNFs maintain medical documentation, physician oversight, and daily nursing assessments to manage chronic conditions and acute medical needs. Families should see SNFs as places where clinical recovery and ongoing medical management are the central goals.
SNFs typically feature clinical spaces, therapy gyms, and higher proportions of licensed nurses and therapists to support medical care and rehabilitation goals. Staff credentials often include registered nurses (RNs), licensed practical nurses (LPNs), certified nursing assistants (CNAs), and licensed therapists who work in shifts to provide 24-hour clinical coverage. The environment balances patient rooms with therapy areas and medical equipment, which can feel more clinical than a household-style memory care setting. Families evaluating facilities should ask about staff training, shift coverage, and how clinical care is coordinated with daily routines.
Individuals who need skilled nursing are those with complex medical conditions, recent surgery, advanced mobility limitations, or long-term wound and medication management needs that cannot be safely managed at home. Typical scenarios include post-acute rehabilitation after hospitalization, intensive therapy to regain function, or chronic medical supervision for conditions like advanced heart disease or respiratory care needs. When daily skilled nursing interventions or frequent therapy sessions are essential for safety and recovery, a skilled nursing facility is often the appropriate choice.
At their core, the difference between memory care and skilled nursing is mission: memory care specializes in dementia-focused supports—behavioral strategies, routine, and secure environments—while skilled nursing centers on medically intensive care and rehabilitation. That distinction shapes staffing, environment, daily schedules, and safety priorities, producing different resident experiences and clinical emphases. Below is an immediately scannable comparison to summarize the most relevant points for families deciding between these options.
Care SettingPrimary FocusTypical StaffingEnvironmentSafety & DesignMemory CareCognitive support, behavior managementCare staff trained in dementia, activity specialistsSmall household model, familiar furnishings24-hour locked entry, secure courtyard, wandering protocolsSkilled NursingMedical/rehabilitative careLicensed nurses, therapists, clinical providersClinical layout, therapy gym, medical equipmentClinical monitoring, emergency medical response systemsAssisted-Living Memory Units (hybrid)Lifestyle supports with memory programsMix of caregivers and licensed nursing oversight (varies)Combination of social spaces and locked memory wingVaries by facility; may include secure zones
Memory care prioritizes behavioral and cognitive supports—structured routines, individualized activities, and specialized staff responses to dementia-related behaviors—while skilled nursing focuses on clinical stabilization, wound care, and rehabilitative progress. Residents in memory care often need constant supervision for cognitive safety, whereas SNF residents require frequent medical interventions and therapy sessions to achieve clinical goals. Understanding which domain—cognitive or medical—is the primary driver of need helps families choose the most appropriate care setting. This framing naturally leads to questions about training and environment differences.
Training in memory care emphasizes dementia-specific approaches: de-escalation, reminiscence techniques, and consistent caregiving to reduce disorientation, while training in SNFs centers on clinical competencies, medication administration, and therapy protocols. Environmentally, memory care favors smaller, predictable spaces with secure outdoor courtyards and familiar décor; SNFs incorporate therapy gyms, medical supply rooms, and clinical monitoring stations. These distinctions shape daily interactions and influence whether a resident feels supported socially or clinically, which is a practical consideration during visits and tours.
Daily life in memory care follows routine-driven, calming activities designed to reduce stress and preserve function—regular meals, cue-based tasks, music and sensory sessions, and short group activities. In contrast, skilled nursing schedules revolve around therapy appointments, clinical monitoring, and medical treatments alongside personal care. Memory care days emphasize engagement and familiarity; SNF days emphasize rehabilitation milestones and medical progress. Families should observe a day-in-the-life during tours to see which rhythm best supports their loved one's well-being.
Memory care safety centers on preventing elopement and reducing confusion through locked perimeters, secured courtyards, and staff protocols for wandering risk, while skilled nursing emphasizes clinical monitoring, rapid medical response, and equipment safety. Memory care designs reduce triggers and support autonomy within secure boundaries; SNFs deploy clinical alarms, nurse call systems, and on-site therapy equipment to manage medical events. Both approaches aim to keep residents safe, but the nature of the risks they prioritize differs based on cognitive versus medical vulnerability.
Choosing between memory care and skilled nursing depends on observable signs of cognitive decline versus medical complexity, the level and type of supervision required, and the resident's rehabilitative versus behavioral needs. Families should use clear decision rules—safety risks from memory loss point toward memory care; intensive medical or therapy needs point toward skilled nursing. A structured assessment and a facility tour are crucial next steps because they reveal daily routines, staff interactions, and the match between resident needs and services. Free assessments and tours can make this evaluation concrete and manageable for families.
Signs pointing to memory care include frequent wandering, inability to perform ADLs safely, persistent disorientation or sundowning that increases fall or elopement risk, and behavior changes that require dementia-focused interventions. When memory loss directly compromises safety or social function despite in-home supports, a memory-care setting with secure design and behavior-trained staff is often appropriate. Look for patterns of escalating confusion, unsafe meal or bathing behaviors, and strained caregiving capacity as red flags. These indicators lead families to prioritize environments that minimize risk through design and specialized caregiving.
Skilled nursing is appropriate when medical needs require daily skilled interventions—such as IV therapy, complex wound care, intensive rehabilitation, or frequent clinical assessments—that cannot be safely managed at home or in non-clinical residential settings. Examples include post-operative recovery requiring daily physical therapy, management of unstable chronic conditions needing skilled nursing, or significant mobility loss after an acute event. When medical stability, therapy frequency, and clinical oversight are primary needs, SNFs offer the structured clinical resources to address those requirements effectively.
Families can assess fit by preparing medical and behavioral histories, observing mealtimes and activities, asking about staff training and turnover, and requesting written care plans that show how the facility will handle typical and emergency scenarios. A practical visit checklist includes noting staff-resident interactions, cleanliness, noise levels, the layout for safe movement, and how personalized care plans are created and updated. Requesting references from clinicians and confirming whether the facility offers individualized cognitive or clinical plans helps align expectations. These evaluation steps set the stage for arranging an in-depth assessment.
Free assessments and tours clarify care needs by combining clinical evaluations (medical, cognitive, and functional) with a real-world observation of the environment and staff approach. An assessment typically reviews medications, mobility, ADLs, and behavior patterns to recommend the appropriate level of care, while a tour lets families witness daily life and engage staff with specific questions. Facilities that offer complimentary assessments create a low-friction path for families to explore placement options and obtain written recommendations. Braley Care Homes, for example, provides free assessments and tours to help families determine fit for standalone memory care in Hurricane, West Virginia.
Costs vary by level of care, services included, and local market conditions, but the primary cost drivers are staffing intensity, clinical services, room type, and specialized programming. Memory care often charges a room rate plus a dementia-care fee to cover specialized staff training and programming, while skilled nursing rates reflect higher clinical staffing and therapy intensity. Insurance coverage differs—Medicare may cover short-term SNF stays after hospitalization, whereas memory care is usually private pay unless Medicaid waivers or programs apply. Families should compare typical ranges and ask facilities for facility-specific pricing during a free assessment or tour.
Cost ComponentTypical Impact on Price (WV)NotesBase room & boardMajor driver for both settingsSemi-private vs private rooms affect costSpecialized dementia programmingRaises memory care rates modestlyCovers activities and trained staffLicensed nursing & therapy servicesRaises SNF rates significantlyFrequent therapy and clinical care increases costSecurity and design featuresAdds to memory care operational costsSecured courtyards and staffing for supervision
This table shows that therapy and clinical intensity most strongly increase SNF costs, while specialized programming and secure design modestly increase memory care rates. Families can request a free assessment or tour to get facility-specific pricing information and placement options.
State averages shift over time, but generally memory care and skilled nursing can be comparable in base room rates, with skilled nursing often higher when significant therapy or daily skilled nursing is required. Memory care expenses reflect specialized staffing and programming for dementia supports, while SNF costs reflect higher clinical personnel and therapy volumes. Because local market differences matter, families should use free assessments and facility tours to obtain current pricing and to compare what services are included in published rates.
Pricing is influenced by staffing ratios, staff credentials, private-room premiums, frequency of therapy sessions, medical supplies and equipment, and the presence of specialized programming or secure outdoor spaces. Facilities with higher proportions of licensed nurses and in-house therapists typically cost more, as do those offering private rooms and advanced clinical services. For memory care, investments in specialized activity staff, secure courtyards, and dementia training increase operational costs and are reflected in fees. Understanding these factors helps families compare value against needs.
Medicare may cover short-term skilled nursing after a qualifying hospital stay but usually does not cover long-term memory care residential costs. Medicaid can cover long-term nursing-home-level care for eligible beneficiaries, and some state programs or waivers may assist with certain services—eligibility varies by individual circumstances. Long-term care insurance can offset costs if a policy covers memory care or nursing home stays, and veterans' benefits may apply for some families. Families should consult benefits specialists and use facility assessments to clarify which services might be covered.
Effective planning involves creating a care budget, listing likely payment sources (private savings, insurance, Medicaid, VA benefits), and timing transitions to avoid rushed decisions. Families should obtain written pricing during tours, compare what is included versus billed separately, and consult a financial advisor or elder-law attorney when exploring Medicaid planning or long-term care insurance claims. Starting conversations early—before a crisis—improves options and reduces stress during transitions.
Braley Care Homes is West Virginia's dedicated standalone memory care provider located in Hurricane, offering a home-like environment focused exclusively on Alzheimer's and dementia care. The facility emphasizes small, intimate residential settings instead of large institutional layouts, supporting resident dignity and consistent relationships. Leadership by owner-administrator Chris Braley, a Licensed Independent Clinical Social Worker (LICSW) with personal experience in dementia care, informs a compassionate, expert approach. Learn more about the facility. Braley Care Homes provides tailored activities, a secure design with a locked facility and secure outdoor courtyard, and offers free assessments and tours to families considering placement.
Feature (Braley Care Homes)PurposeBenefit to Resident/FamilyStandalone memory care focusSpecialized program designConcentrated expertise in Alzheimer's and dementia careHome-like household modelSmaller resident groupsPersonalized attention and stronger relationshipsLICSW leadership (owner/administrator)Clinical oversight and empathyInformed behavioral strategies and family communicationSecure outdoor courtyard & 24-hour locked facilitySafety and safe outdoor accessReduced wandering risk and safe engagement outdoorsFree assessments and toursFamily evaluation pathwayLow-barrier way to determine fit and start placement conversations
Braley Care Homes focuses exclusively on Alzheimer's and dementia memory care as a free-standing facility, which concentrates resources, training, and programming specifically on cognitive support. This specialization supports consistent caregiving models and activity design tailored to dementia-related needs rather than a mixed-population approach. Families often find that a standalone focus delivers clearer expectations about staff expertise and daily rhythm when dementia is the primary concern.
The environment at Braley Care Homes emphasizes smaller household settings, familiar furnishings, and routines that preserve dignity and support memory through predictability. The home-like design reduces institutional cues that can increase anxiety and instead fosters social connection and personalized attention. This setting helps residents maintain identity and daily rhythms, which are key to reducing agitation and improving quality of life for people with dementia.
Staff at Braley Care Homes receive dementia-specific training and operate under the clinical-minded leadership of a LICSW owner/administrator, focusing on behavioral management, communication strategies, and individualized care planning. Training areas typically include de-escalation techniques, activity adaptation, and family communication to ensure consistent, empathetic care. This expertise translates into better-managed behaviors, clearer care plans, and stronger collaboration with families.
Braley Care Homes provides tailored activities that support cognition and reduce anxiety through reminiscence work, music-based engagement, and structured daily routines, paired with robust safety features like a secure outdoor courtyard and 24-hour locked facility access. These elements enable safe, meaningful outdoor time and reduce the primary risks associated with wandering and confusion. The combination of engagement and secure design supports emotional well-being and family reassurance.
Families can contact Braley Care Homes in Hurricane, West Virginia, to request a free assessment or schedule a tour to evaluate whether the facility's specialized memory care model fits their loved one's needs. A free assessment typically reviews cognitive and functional status and outlines recommended supports, while a tour lets families observe daily life and ask specific questions about care planning. Scheduling an assessment or tour offers a practical next step for families exploring memory care placement.
Beyond standalone memory care and skilled nursing, families will encounter assisted living with memory care units, in-home care, adult day services, hospice and palliative care, and community resources that support caregivers. Each option serves different stages of need: assisted living offers lifestyle supports with optional memory wings, in-home care supports early-stage needs in familiar surroundings, and adult day care provides daytime social programming and respite. Understanding these alternatives allows families to assemble a continuum of care that adapts as needs change.
Assisted living with memory care typically blends lifestyle services—meals, housekeeping, social activities—with a memory-support wing or program, but may not match the specialization of a standalone memory care facility. Assisted living often suits residents who need moderate help with ADLs and benefit from social routines, while standalone memory care is more focused on intensive dementia supports. Families should compare staff training, security features, and program specialization when choosing between hybrid and standalone models.
In-home care services provide personal care, medication prompts, and companionship that can delay residential placement in early-stage dementia, while adult day care centers offer structured social and rehabilitative activities for daytime engagement and caregiver respite. These options can be combined—in-home care plus adult day services—to support families who want to maintain loved ones at home while receiving targeted supports. Local providers and community agencies can help families identify licensed caregivers and day programs that match needs.
Palliative and hospice care focus on comfort, symptom management, and quality of life for advanced-stage dementia when curative treatments are no longer effective. These services can be provided within residential settings or at home and often involve interdisciplinary teams that address pain, respiratory symptoms, and family support. Families should discuss goals of care early with clinicians and facility staff to ensure appropriate transitions when advanced care needs arise.
Families can access state and local resources, caregiver support groups, Alzheimer's Association local chapters, and legal or financial counseling to navigate long-term care planning and caregiver stress. These resources provide education on dementia progression, community-based services, and guidance on benefits and legal planning. Reaching out to local support networks and scheduling facility assessments can help families create a coordinated plan that matches clinical needs, safety concerns, and financial realities.
Start with a clinician-directed assessment: Obtain a written evaluation of medical and cognitive needs.
Visit multiple settings: Observe daily routines, staff interactions, and safety features in person.
Use community resources: Engage caregiver support, legal counsel, and benefits specialists to plan long-term.
When deciding between memory care and skilled nursing facilities, families should consider the primary needs of their loved one. Key factors include the level of cognitive decline versus medical complexity, the type of supervision required, and the specific services offered by each facility. Memory care focuses on behavioral support and cognitive engagement, while skilled nursing emphasizes medical care and rehabilitation. Evaluating these needs through assessments and facility tours can help families make informed decisions that align with their loved one's requirements.
Preparing for a facility tour or assessment involves gathering relevant medical and behavioral histories, creating a list of questions, and noting specific concerns about care needs. Families should observe daily routines, staff interactions, and the overall environment during the visit. It’s also helpful to ask about staff training, turnover rates, and how care plans are developed and updated. This preparation ensures families can effectively evaluate whether a facility meets their loved one's needs and expectations.
Family members play a crucial role in the care process at memory care and skilled nursing facilities. They can provide valuable insights into their loved one's preferences, history, and specific needs, which helps staff create personalized care plans. Additionally, families are encouraged to participate in care discussions, attend meetings, and engage in activities with residents. This involvement fosters a supportive environment and enhances the overall well-being of the resident, ensuring that care remains aligned with their values and preferences.
Yes, staff in memory care facilities typically undergo specialized training focused on dementia care. This training includes understanding the unique needs of residents with cognitive impairments, effective communication strategies, and behavior management techniques. Staff are often trained in de-escalation methods and how to create engaging activities that promote cognitive stimulation. This specialized training is essential for providing high-quality care and ensuring the safety and well-being of residents in memory care settings.
Visitation policies can vary by facility, but most memory care and skilled nursing facilities encourage family visits to promote social interaction and emotional support. Many facilities have flexible visiting hours, while some may implement specific guidelines to ensure resident safety and comfort. It's important for families to inquire about any restrictions, especially during health crises, and to understand how they can best engage with their loved ones during visits. Open communication with facility staff can help facilitate meaningful interactions.
Handling transitions between different types of care requires careful planning and communication. Families should regularly assess their loved one's needs and be proactive in discussing changes with care providers. When transitioning from memory care to skilled nursing, for example, families should ensure that all medical records are updated and that the new facility is equipped to handle the specific medical needs of the resident. Engaging in open dialogue with both facilities can help facilitate a smooth transition and ensure continuity of care.
Families can access various community resources to support their journey through long-term care options. Local agencies often provide caregiver support groups, educational workshops, and counseling services to help families understand dementia and care planning. Organizations like the Alzheimer's Association offer resources, including helplines and local chapters, to assist families in navigating care options. Additionally, legal and financial counseling services can help families plan for long-term care expenses and understand available benefits, ensuring they make informed decisions.
We offer tours of our memory care facility so that you can see first-hand what we have to offer.
If you would like to schedule a tour or ask any questions, please don't hesitate to contact us.
We look forward to helping you on your senior care journey.
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Schedule a Tour!
We offer tours of our memory care facilities so that you can see first-hand what we have to offer.
If you would like to schedule a tour or ask any questions, please don't hesitate to contact us.
We look forward to helping you on your senior care journey.
CONTACT US
Location:
Braley Care Homes
6192 US-60
Hurricane, WV 25526
Phone Numbers:
Referrals and Inquiries: (304) 767-4033
Facility Phone: (304) 201-3677
Facility Fax: (304) 201-3678
AREAS WE SERVE
BUSINESS HOURS
Monday
9:00am – 6:30pm
Tuesday
9:00am – 6:30pm
Wednesday
9:00am – 6:30pm
Thursday
9:00am – 6:30pm
Friday
9:00am – 6:30pm

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CONTACT US
Location:
Braley Care Homes
6192 US 60
Hurricane, WV 25526
Phone Numbers:
Referrals and Inquiries: (304) 767-4033
Facility Phone: (304) 201-3677
Facility Fax: (304) 201-3678
AREAS WE SERVE
BUSINESS HOURS
Monday
9:00am – 6:30pm
Tuesday
9:00am – 6:30pm
Wednesday
9:00am – 6:30pm
Thursday
9:00am – 6:30pm
Friday
9:00am – 6:30pm